Most agencies rearrange components and call it responsive. We design for behaviour at each breakpoint. Attention spans and interaction patterns shift with context so content hierarchy, navigation and conversion cues adapt too. The result is clarity and momentum that travel with the user instead of being tied to a single layout.

Not strictly. We design context first. Some journeys begin on desktop and finish on mobile. Others are the reverse. We map intent across devices and optimise where real decisions happen. Device specific priorities lead to higher conversion and happier users.

Our designers and front end engineers work together using shared systems such as design tokens, Storybook and responsive documentation. Behaviour is defined before handover so developers are never guessing. If it is not buildable or performant it does not go into the design.

Yes. UX decisions influence stability, network strain and perceived speed. We prioritise content, reduce layout shift and use motion only when it helps users progress. Engineering builds fast and design ensures it stays fast.

Layouts change often. Messaging should not break when they do. We design structured content inside Sanity so headlines, CTAs and product information adapt automatically across devices and journeys without duplication. Editors get flexibility and consistency stays strong. Remember the old “responsive vs adaptive” debate. One relied on breakpoints, the other needed multiple versions of the same content. Headless CMS platforms like Sanity and frameworks like Next.js quietly deliver both at once. The frontend responds to screen size and behaviour. Content adapts to audience and intent.

Yes. Buying behaviour changes by device. People might browse on mobile and complete purchases on desktop when decisions feel bigger. We design ecommerce journeys that adapt to that mindset. Product discovery stays effortless. Basket value stays protected. Checkout removes friction rather than adding more steps.

We track meaningful outcomes. Task completion. Engagement with key journeys. Reduction in friction and bounce points. Conversion uplift where it matters. Analytics and optimisation are built into the process from the start rather than added later.

Positively. Search engines reward performance, accessibility and mobile experience. Faster load, improved usability and better content hierarchy all support stronger rankings and increased conversions from organic traffic.