After 11 years of organic growth and a recent period of rapid expansion, OPD needed to refine their brand and online presence to support future ambitions. Their mission had evolved, shifting focus to a new central proposition while retaining their original ethos as a supporting brand promise. However, their existing website no longer reflected this evolution. It was unable to fully showcase their unique blend of design and science, and was struggling to position their products in a way that matched the company’s growing reputation and market reach.

We collaborated closely with the team at OPD to develop a complementary visual identity and website that aligned with their refined mission. The design process drew inspiration from both the technical precision and creative innovation embedded in their products, resulting in a digital presence that balanced aesthetics with clarity. The new site structure emphasised their key sectors, highlighted their product expertise, and incorporated visual storytelling to convey the fusion of design and science that defines the brand.

The redesigned website launched successfully, providing the client with a future-proof platform that supports their evolving proposition. The refreshed visual identity elevated brand perception, improved product presentation, and created a more intuitive user experience for their varied audiences. Early feedback from customers and stakeholders was overwhelmingly positive, reinforcing the brand’s position in its sector and laying a strong foundation for the next stage of growth.