Problem
MyMiltonKeynes were spearheading a transformative project to elevate Milton Keynes City Centre's digital presence and were looking for a vibrant, user-centric website aimed at a broad accessible consumer audience. It needed to showcase the city's businesses and events, with a flexible, headless CMS, and engaging features like an interactive map and dynamic business directory.
Solution
Using the brand we created for MyMK and the knowledge we had of both audiences and objectives for the site, we designed an dynamic, vibrant user interface, with clear user flows and a custom interactive map of the city itself, which users can navigate depending on their requirements. With the added options to filter and create their own plan for their visit, the website offers an all-encompassing destination for Milton Keynes.
Results
A highly performant, user-centric website on both desktop and mobile, which performs highly in terms of SEO and accessibility.
"We are absolutely thrilled by the website the team have delivered. It exceeds expectations and gives MyMK a stellar digital platform which offers visitors and locals an amazing opportunity to explore the city and plan their visit. We're so excited to roll this out!" Jill Farnsworth, CEO.