Reacting fast to a global pandemic.

Collection of design elements used in the Leaders Week New York virtual event platform
  • Design strategy
  • UX (user experience) design
  • UI (user Interface) design
  • Development
Top features
  • Virtual event platform
  • Membership permissions
  • Hosted breakout rooms
  • Live chat
  • Live streaming
  • On demand content
  • Live polls


Due to the pandemic, Leaders in Sport needed to deliver a virtual alternative to its flagship conference - Leaders Week New York. They were committed to finding a way to still bring senior sporting executives together but quickly realised that an “off the shelf” streaming platform wasn’t going to cut it.


We designed and developed a bespoke platform that offered their community more value, could become part of Leaders' core offering and be built upon moving forward.

With our intimate knowledge of the brand and audience, we were able to move quickly. We started with the brand identity and value proposition, then identified the most important features we’d need on the platform. Our development roadmap was inspired by one question - how much value does this feature add to the experience? We were able to quickly prioritise development and deliver a platform that included all the essential features, in under 5 weeks.


  • 2,240 attendees
  • 35 Speakers
  • 190,200 minutes of content watched
  • 2,219 conversations started
  • A very happy team at Leaders!
Leaders Week Direct Platform on a Phone
Leaders Week Direct Platform on a Phone
Leaders Week Direct platform on iPhones

This is the best conference platform I’ve attended virtually so far this year!

Leaders Week Attendee

Impressed with the event UX and ability to organize and get through a multi-panel global format virtually

Cristian NyariHead of Commercial Content, North America | DAZN

Well done to Leaders in Sport for pulling this virtual get-together, fantastic user interface!

Marcus VongpraseuthMarketing Lead | Signify
Leaders Week Direct Platform on a Phone

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