Creating a renewed sense of energy
Problem
Following a £70 million investment from Legal & General and Octopus Energy, Kensa Group needed to consolidate its three divisions, Kensa Heat Pumps, Kensa Contracting, and Kensa Utilities, into a single digital platform. The goal was to unify their offerings, support diverse audiences, and scale with their ambitious growth plans
Solution
We designed a content model and website that brought all three divisions under one cohesive digital umbrella. This included customised user journeys for distinct audiences, enhanced SEO performance, and structured content that could power product brochures and a distributor hub. Stakeholder management was critical, with regular presentations to senior leadership ensuring alignment and buy-in.
Results
The unified website delivered a seamless user experience, improved SEO, and scalable content solutions for Kensa’s rapid growth. The structured content empowered consistent messaging across platforms. A Kensa representative said:
"They understood our complex issue and quickly suggested solutions. Their work was of extremely high standard and there was no messing about."
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FAQs
01We have multiple websites. How do we bring them into one platform without losing flexibility?
We brought three business divisions into a single headless platform using Sanity and Next.js. Instead of managing separate sites, the team now manages one structured content system that serves multiple audiences through tailored routing and shared components. Each division keeps its identity, while the organisation benefits from shared infrastructure, design systems and governance.
02Why does marketing still need developers to build pages?
We designed a content model in Sanity that reflects how the marketing team works, not how pages are coded. Editors use reusable content blocks that automatically adapt to layouts, allowing them to build landing pages, campaigns and editorial content without engineering support.
03How do we stop duplicating content across multiple sites?
Content is created once in Sanity and distributed across a unified site experience using structured relationships and tagging. This means canonical URLS can be applied programatically, so both Google and the marketing teams are happy. Shared services, campaigns and insights appear in the right context for each audience without being recreated multiple times.
04How do we keep design consistent but give editors freedom?
A component-driven design system in the Next.js frontend allows editors to build pages from pre-designed modules. This protects brand consistency while giving the team flexibility in layout and storytelling.
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Where Design meets Science
