What is Headless and is it right for my business?

Food ingredients, a Chef, and Dishes made from the ingredients, visually displaying the analogy that a headless CMS is similar to a Chef making dishes from ingredients

A headless CMS is like a conductor of an orchestra. It manages & organises content to be delivered to different devices like a symphony.

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What are the benefits of Headless?

  • 01

    Increases efficiencies.

    A headless CMS automates content distribution, saving time by eliminating the need for manual posting to different channels, allowing for more efficient content management.

  • 02

    Reduces errors.

    A headless CMS centralises content management, which can automatically post content to different channels, reducing the risk of copy-paste mistakes and human error.

  • 03

    Avoids technology lock-in.

    With headless, the backend and the frontend are decoupled, i.e. the CMS is not tied to a specific technology stack for the frontend. This results in more flexibility to choose the best technology for the job, alongside more seamless migrations and updates to the frontend without affecting the backend. This helps to avoid technology lock-in, which can be a major concern when it comes to long-term maintenance and scalability.

  • 04

    Creates better experiences.

    A headless CMS allows for flexible and dynamic content delivery, powering personalised, real-time and contextually relevant user experiences across multiple channels, including web, mobile, social and more.

  • 05

    Ensures faster load times.

    The combination of a decoupled backend through headless, faster content delivery via Vercel's global edge network and server-side rendering through Next.js, results in faster page load times and improved performance and scalability, particularly over a traditional / monolithic CMS like WordPress.

  • 06

    Improves your security.

    A headless CMS provides increased security by separating content management and presentation. This reduces the attack surface and allows for more targeted security measures, resulting in a more secure solution than a traditional / monolithic CMS.

  • 07

    Future-proofs your CMS.

    It is generally believed by many experts that a headless CMS is the future of content management systems. It allows for better scalability, flexibility, and improved user experiences across multiple channels.


Getting more from your marketing content with a Headless setup

Rowse Honey wanted their content to work harder for them by linking it up to multiple different channels, as well as the ability to refresh the front-end of their website every few years without the pain of migrating content. How might a headless CMS work for you?

Read about our Headless Workshop
Technical diagram showing services and content distribution for the Rowse Honey website
Use cases for Headless

Is a Headless CMS right for your business?

  • Do you need to...

    Define a single source of truth for your business?

    A headless CMS can be a single source of truth by centralising all content management and providing a unified API for accessing the data across multiple channels, platforms and applications. This ensures consistency, accuracy and eliminates the need for multiple data silos.

  • Do you need to...

    Enrich your e-commerce data for better user experiences?

    Easily connect your headless CMS to a PIM (Product Information Management) solution to standardise, enrich and maintain your product data. Enriching product data with location and time relevant information can boost the product experience for your user base.

  • Do you need to...

    Reuse your content to market to multiple regions and languages?

    A headless CMS allows you to create content repositories for different languages and cultural regions. This means you can switch easily between languages and locales, ensuring the correct content is served to users in each region.

  • Do you need to...

    Create dynamic content by connecting websites to live streaming platforms?

    These days, it's not just a website your CMS needs to power; it can do much more than that. Use content from your CMS to live update Twitch overlays, display adverts and much more.

  • Do you need to...

    Power multiple websites using the same data?

    Use a headless CMS to access your content repository via an API to publish and reuse content across your organisation.


Engaging fans and digital experiences with a headless setup

Excel esports were looking to create an esports hub that connects all of their social channels and storefront. Using Sanity as a headless CMS, they now have a single source of truth for all content which can connect and flow alongside all their content channels (we think of it as a content river).

Read about our Headless Workshop
Technical diagram showing services and content distribution for the Excel esports website
Headless CMS

Choosing a Headless CMS

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Sanity diagram

At evensix, we work with a lot of different headless CMS solutions, but when we’re asked what our favourite is, we have to be honest...

We love Sanity.io. It’s incredibly customisable, meaning we can create really tailored user experiences for content owners & admins. Paired with its real-time collaboration, robust API, customisable data structure and huge community, it usually fits the brief perfectly.

That being said, we always recommend choosing the right tool for the job, and Sanity.io might not be right for your business needs. Find out what works for you by signing up to our workshop.

Workshop outputs

01Business Case for Headless

Not everyone needs a headless CMS, but if you do, we'll help you define the broader Business Case and provide you with the materials you need to share with the rest of your team.

02Technical Case for Headless

If you're pushing content across multiple channels and using multiple tools to achieve this, chances are you need a headless CMS. This likely means you're copying and pasting content between platforms and using tools that weren't necessarily designed to work together. As part of the workshop, we'll highlight your current challenges and provide you with the Technical Case for why you need a headless CMS, to share with relevant team members.

03Headless Architecture Diagram

Once we've addressed the Business Case and the Technical Case for a headless CMS, we'll provide you with a Technical Architecture diagram to help illustrate any recommendations we might have for technology and the integrations required.

04Content Priority Plan

When it comes to a headless CMS, everything stems from the content. After the workshop, we'll provide you with a list of the content types you require from your headless CMS.

Start your Headless Journey

Fill out our workshop briefing form, and take your first steps towards centralising your content management