Telling the audience a story

Three-dimensional representation of a Rowse Runny Honey bottle set against a soft yellow backdrop, with flowing honey accents and the iconic Rowse bee logo
Services
  • Competitor analysis
  • Design strategy
  • UX (user experience) design
  • UI (user Interface) design
  • Technical SEO
  • Development
  • QA testing
  • Hosting and maintenance
Top features
  • Design system
  • Sanity headless CMS
  • Next.js frontend
  • Storybook pattern library
  • Infinite scroll
  • Analytics dashboard
ClientRowse HoneyWebsitewww.rowsehoney.co.uk

Problem

Rowse Honey is a household brand with a rich narrative about its decade-long sustainability initiatives - Hives for Lives. However, its previous site was struggling to communicate this clearly and wasn't a destination that was encouraging users to visit.

Solution

We designed and developed a new digital destination for Rowse, putting the narrative at the heart of it and taking users on a journey through products, news, recipes as well as its mission and Hives for Lives.

Results

Rowse's new site launched at the start of 2022. Key results from April to June 2022, show a:

  • 246% increase in total impressions
  • 76% increase in click throughs
  • 92.78% increase in session duration
Rowse Honey homepage hero displayed on an iPhone
Rowse Honey homepage video displayed on an iPhone
Rowse Honey website displayed on two floating iPhones
Rowse Honey product page hero for Fusions 2
Rowse Honey product page hero for Jars 2
Rowse Honey product page hero for Fusions 2
Rowse Honey product page hero for Squeezy
Rowse Honey product page hero for Jars 2
Rowse Honey product page hero for Squeezy
Rowse Honey product page hero for Jars 2
Rowse Honey product page hero for Fusions 2
Rowse Honey product page hero for Manuka
Rowse Honey product page hero for Manuka
Rowse Honey product page hero for Fusions 2
Rowse Honey product page hero for Jars 2
Rowse Honey recipe page scroll through
Rowse bottle of Acacia honey
Desktop screenshot of a recipe page from the Rowse Honey website
Rowse Honey website on an iPhone in a 3D space
Manuka Honey Hero Image
Fusion Honey Hero Image
British Honey Hero Image
Jar of Honey Hero Image
Squeezy Honey Hero Image
Rowse recipe page scroll through
Rowse Honey products page on a Macbook pro
Rowse heritage page scroll through
Rowse Honey websites styles showing colours typography and buttons
Rowse website in 2 iPhones and an iPad

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