Rowse Honey is a household brand with a rich narrative about its decade-long sustainability initiatives - Hives for Lives. However, its previous site was struggling to communicate this clearly and wasn't a destination that was encouraging users to visit.
We designed and developed a new digital destination for Rowse, putting the narrative at the heart of it and taking users on a journey through products, news, recipes as well as its mission and Hives for Lives.
Rowse's new site launched at the start of 2022. Key results from April to June 2022, show a:
- 246% increase in total impressions
- 76% increase in click throughs
- 92.78% increase in session duration