Challenge:

Deliver a virtual alternative to Leader’s flagship conference - “Leaders Week New York” during the COVID-19 pandemic.

Leaders were committed to finding a way to bring senior sporting executives together in a time of uncertainty - and they quickly realised that an “off the shelf” streaming platform wasn’t going to cut it… enter Evensix.

Solution:

A bespoke platform that offered their community more value, could become part of Leader’s core offering and be built upon moving forward.

With our intimate knowledge of the brand and audience, we were able to move quickly. We started with the brand identity and value proposition, then identified the most important features we’d need on the platform. Our development roadmap was inspired by one question - how much value does this feature add to the experience? We were able to quickly prioritise development and deliver a platform that included all the essential features, in under 5 weeks.