Where sports and entertainment collide

Abstract representation of the 4se logo, featuring unique and artistic design elements
  • Event Branding
  • Brand Workshops
  • Brand strategy
  • Brand proposition
  • Copywriting
  • Name generation
  • Illustration
  • Name
  • Logo design
  • Colour palette
  • Typography
  • Brand guidelines
  • Event graphics


An idea was cultivated to create a brand that brought the collision between sport, entertainment, fashion and culture to life… in a series of in-person events that would be hosted across three days in NYC. The brand needed a name and visual identity.


We researched competitors in the space to get a feel for their positioning, look and feel and brought this together on a board. We then started pulling together inspiration for the look and feel we wanted to achieve with this brand, as well as undertaking the name generation process.


A new brand, featuring a name it can own across multiple sectors alongside a clear visual identity which can scale with the brand as it expands over the coming years.

Animated 4SE Logo
4SE Brand Book 4
4SE Brand Book 5
4SE Brand Book 6
4SE Brand Book 4
4SE Brand Book 1
4SE Brand Book 4
4SE Brand Book 1
4SE Brand Book 4
4SE Brand Book 3
4SE Brand Book 3
4SE Brand Book 6
4SE Brand Book 5
4SE Stage 5

Next project


From concept to investment.

Mobile device screen displaying user interface designs for the Qorate app