Where sports and entertainment collide
![Abstract representation of the 4se logo, featuring unique and artistic design elements](https://cdn.sanity.io/images/3ik9klvj/production/a7f7b181d7c9aeaef0b907c7bbe321a11baf25bb-2520x2520.jpg?auto=format&fit=max&dpr=1&q=80&w=2520&h=2520)
An idea was cultivated to create a brand that brought the collision between sport, entertainment, fashion and culture to life… in a series of in-person events that would be hosted across three days in NYC. The brand needed a name and visual identity.
We researched competitors in the space to get a feel for their positioning, look and feel and brought this together on a board. We then started pulling together inspiration for the look and feel we wanted to achieve with this brand, as well as undertaking the name generation process.
A new brand, featuring a name it can own across multiple sectors alongside a clear visual identity which can scale with the brand as it expands over the coming years.