Due to Covid-19, many cycling events were cancelled or postponed, and the ones that continued had low attendance. The result of this was a decline in support for the sport and in particular, a decrease in revenue. The team behind Qorate decided to create a community platform to allow people to donate at local cycling events or when they saw the QR code. They also wanted to pitch for wider funding so needed a brand and assets to help them.

We agreed a design sprint with Qorate and in a short amount of days, created their brand, including logo, colours, typography etc. as well as concept designs for their app and an investment deck to enable them to go out and request funding.

A successful brand who managed to secure significant external investment