A virtual trackside experience

Two mobile devices suspended in mid-air, showcasing the user interface and design concepts for the Virgin Racing virtual trackside experience project
  • Design strategy
  • Content priority planning
  • UX (user experience) design
  • UI (user Interface) design
  • Development
Top features
  • Virtual event platform
  • Live streaming
  • On demand content
  • Hosted breakout rooms
  • Live chat
  • WebGL tour
ClientVirgin Racing


Due to COVID-19, Formula E needed to condense the final six races of the season into just one short week. On top of that, no fans or teams were allowed to be track-side for any of the races in Berlin. This presented a challenge for Envision Virgin Racing, who decided to re-frame this challenge as an opportunity to trial more sustainable solutions for engaging partners on race days.


We designed and built an entirely virtual event platform that could solve their immediate challenge, with a view to growing and improving the platform over time to accommodate future races.


  • A sustainable alternative to traditional partner engagement
  • Attendees from 107 Cities in 10 Countries
  • 11 Breakout Rooms
Virgin Racing Live platform all mobile screens
Virgin Racing Live Platform on iPad
Virgin Racing Live Platform on laptop

What a great experience. Really interesting behind the scenes glimpses and insights. Looking forward to season 7

GuestVirgin Racing
Virgin Racing Live Platform on iphone
Virgin Racing Live platform all desktop screens

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Laptop suspended in mid-air showcasing designs for the Premier League virtual event platform, with surrounding Premier League graphics