Due to COVID-19, Formula E needed to condense the final six races of the season into just one short week. On top of that, no fans or teams were allowed to be track-side for any of the races in Berlin. This presented a challenge for Envision Virgin Racing, who decided to re-frame this challenge as an opportunity to trial more sustainable solutions for engaging partners on race days.
We designed and built an entirely virtual event platform that could solve their immediate challenge, with a view to growing and improving the platform over time to accommodate future races.
- A sustainable alternative to traditional partner engagement
- Attendees from 107 Cities in 10 Countries
- 11 Breakout Rooms