Native2 was a new recruitment brand, looking to outshine its competitors and position itself as an equal with the progressive brands it was looking to recruit for. Therefore, it needed branding that would not only set is apart in the busy recruitment space, but also communicate its niche industry position: as a digital industry partner.

We created a visually distinctive brand identity, including a colour palette, typography, logo and mark to be used across multiple assets. We also created a Brand Book that brought everything together and ensured consistency across all communications from social media to merchandise.

The branding itself commanded attention with vibrant colours and a contemporary feel, with a number of 3D assets to communicate its unique digital personality. The brand secured both clients looking to hire as well as potential employees to secure placements for.