Following a rebrand and updated business model, CFS' legacy website wasn't fit for purpose. It needed a destination that communicated its digital transformation and enabled it to share its revised purpose and products to the industry. It also needed a modern tech stack that allowed it to create once, publish everywhere.

Using the design system created during the branding work, we designed a sleek modern site that utilises WebGL (including 3D in the browser). With UX / UI front of mind, we created a method within the CMS to display CFS' thousands of products with their specific features and attributes. We then used that CMS to dynamically create bespoke styled brochures for collections, products etc. for the wider team at the click of a button.

A modern, easy to use website that represents a single source of truth across the business, offering efficiencies across the business when managing the data of thousands of products and the ability to push the content to a wide range of platforms.