Historically, Leaders had focused on promoting the annual Leaders Sports Awards (LSA) using assets and images from previous years. However, due to Covid, the 2020 event took place virtually so when creating the 2021 visuals, there were no assets to use. Leaders therefore wanted a new way to visually represent the brand, to enable it to work digitally as well as in person without the reliance on assets from previous years.

Using the existing brand guidelines and colour palette, we created 3D models of a new graphic device and trophy which would form the hero visuals across the event. We also designed event and venue materials as well as creating a design template for all announcements.

A new visual identity for LSA that brought to life both the digital and real world elements of the event, with templates that empowered the marketing team to create and publish assets without a further need for a designer.