A new identity for Leaders Sports Awards.

Three-dimensional rendering of the Leaders Sports Awards trophy, capturing its unique design and detailing
Services
  • Campaign Branding
  • Promotional concepts
  • Digital style guide creation
Deliverables
  • Adverts
ClientLeaders

Problem

Historically, Leaders had focused on promoting the annual Leaders Sports Awards (LSA) using assets and images from previous years. However, due to Covid, the 2020 event took place virtually so when creating the 2021 visuals, there were no assets to use. Leaders therefore wanted a new way to visually represent the brand, to enable it to work digitally as well as in person without the reliance on assets from previous years.

Solution

Using the existing brand guidelines and colour palette, we created 3D models of a new graphic device and trophy which would form the hero visuals across the event. We also designed event and venue materials as well as creating a design template for all announcements.

Results

A new visual identity for LSA that brought to life both the digital and real world elements of the event, with templates that empowered the marketing team to create and publish assets without a further need for a designer.

Leaders Sports Awards Logo
Leaders Sports Awards 2021 Graphics
Leaders Sports Awards 2021 close up of trophy
Leaders Sports Awards 2021 design guidelines
Leaders Sports Awards 2021 Judge Anmol Malhotra
Leaders Sports Awards 2021 Judge Tove Okunniwa
Leaders Sports Awards 2021 Judge Anmol Malhotra
Leaders Sports Awards 2021 Judge Tove Okunniwa
Leaders Sports Awards 2021 Judge Mark Osikoya
Leaders Sports Awards 2021 Judge Diego Gigliani
Leaders Sports Awards 2021 Judge Diego Gigliani
Leaders Sports Awards 2021 Judge Benny Bonsu
Leaders Sports Awards 2021 Judge Claire Nelson
Leaders Sports Awards close up of speakers on stage
Leaders Sports Awards 2021 Creative for Shortlist Content Creation
Leaders Sports Awards 2021 Creative for Judges
Leaders Sports Awards 2021 Creative for New Era in Sport
Leaders Sports Awards 2021 Creative for Women in Football
Leaders Sports Awards 2021 Creative for Shortlist Announcement
Leaders Sports Awards 2021 Creative for Women in Football
Leaders Sports Awards 2021 Creative for Shortlist Announcement
Leaders Sports Awards 2021 Creative for Shortlist Content Creation
Leaders Sports Awards 2021 Creative for Leader In Community
Leaders Sports Awards 2021 Creative for Leader In Community
Leaders Sports Awards 2021 Creative for New Era in Sport
Leaders Sports Awards 2021 Creative for Judges
Roy Hodgson at Leaders Sports Awards
Leaders Sports Awards interview on stage
Leaders Sports Awards presenters laughing on stage
Leaders Sports Awards stage and crowd
Leaders Sports Awards stage with speakers

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