Demonstrating the Sanity difference.
Problem
Sanity is a composable content cloud that uses structured content to endlessly re-use content across any channel, with a composable approach to help businesses connect to any third-party technology, data source and frontend framework.
With a major product launch pending, the existing demo brand couldn't do justice to the impact of the new product across different use cases and channels. Therefore, it's initial request was for an innovative and flexible demo brand that could tell a relatable story across a number of channels and solutions.
Solution
We started by considering different sectors / products that could tell the all-encompassing story that Sanity was looking for. We agreed to focus on a cycling brand that offered product, merchandise, travel solutions and stories through multiple channels, as well as addressing the real-world complexity of changing price points, revenue models etc.
With the aim to keep the demo brand aligned to Sanity's core values, we devised the TOV, pitch and personality before christening the new brand Sanetti. We followed this with the creation of a visual identity, including logo and marque, creating assets and a content model that enabled the brand to be brought to life.
Results
A tangible brand with a compelling narrative, expansive assets including a 3D model of a bike and a conceptual store environment, alongside a content model and frontend elements to enable it to be launched to the public and used for future brand demonstrations moving forward.
Simen Svale Skogsrud, CTO and co-founder of Sanity: "evensix have a great track record of delivering remarkable client experiences on Sanity. We asked them to help us create demos showcasing Sanity Create at our launch event and they really came through for us. Their contribution to the launch was invaluable."
Sanity is an incredibly powerful platform—so much so that it can be hard to convey. We needed to build a demo environment to bring prospects along from foundational understanding to full inspiration. Working with evensix, we've been able to far exceed our ambitions.
From the start they immersed entirely into our strategy, collaboratively up-leveling it along the way. Drawing on their extensive Sanity expertise, they've implemented countless "bonus moments" of differentiated value for us to showcase—impressing even our internal experts.
Together, we've shaped Sanetti into a world-class demo environment that shows our savvy, scaled prospects the fullness of what Sanity offers. evensix's tireless commitment to excellence have made this partnership both rewarding and exciting. We’re thrilled with the first phase we've shipped and are already seeing impact across our pre-sales and marketing functions.
Next project
CFS
Building the foundations for a new sense of direction
