Building the foundations for a new sense of direction

CFS Fixings logo mark embossed onto a brushed steel surface
  • Logo design
  • Branding
  • Brand strategy
  • Illustration
  • Logo design
  • Visual identity
  • Style guide
  • Typography
  • Colour palette


CFS is a construction fixings company in a traditional industry that was looking to move in a new direction: away from a common retailer model and towards manufacturing its own products.

Fully embracing digital, it needed a brand that signified its progression and reflected this change.


We hosted initial workshops with key stakeholders which enabled us to interrogate the brand and understand its vision for the future. Following this, we defined the Proposition using four Ps: position, personality, promise and pitch. Alongside this, we researched competitors in the market, created mood boards and ultimately designed a fresh logo and visual identity for CFS.


The brand now has a modern look and feel which distinguishes it from its competitors and aligns to the new vision of the brand and the new direction it's taking for the future.

A conference room with a white table and chairs.

Next project


Brand refresh for Leaders' flagship event.

Serena Williams in a joyful celebration on the tennis court, framed by graphics and design elements inspired by Leaders In Sport events