Capturing the essence of a city

My-MK City Centre Brand Hero
Services
  • Branding
  • Logo design
  • Brand strategy
  • Brand proposition
Deliverables
  • Brand guidelines
  • Visual identity
  • Typography
  • Colour palette
ClientMy Milton KeynesWebsitemymk.cc

Problem

MyMiltonKeynes BID were spearheading a transformative project to elevate Milton Keynes City Centre's digital presence and needed a brand that could celebrate the city's unique identity and personality to a broad business and consumer audience.

Solution

Through an immersion session with the team, we were able to hone in on what made Milton Keynes unique, which gave us the foundations to be able to define the personality, tone of voice, positioning and tagline. We then created the logo and colour ways, and defined the core visual style; which stemmed from the grid system unique to the city. Illustrations brought everything together with a nod to the city's history whilst capturing its futuristic tech-focused identity.

Results

A visually striking brand, which positions MyMK as an inspiring city to visit.

"The brand perfectly sums up everything we know and love about Milton Keynes, and brings to life the energy and vibrancy the city has to offer. We're so excited to roll it out across the city and beyond." Charlotte Pearson, Marketing Director

My-MK City Centre Brand Logos Side-by-Side
My-MK City Centre Brand Logo Structure
My-MK City Centre Brand Logo Grid by Colour
My-MK City Centre Brand Tone of Voice
My-MK City Centre Brand Map
My-MK City Centre Brand AI Sanity Create
My-MK City Centre Brand Geist Typeface
My-MK City Centre Brand Grid Flex
My-MK City Centre Brand Colours Accessibility
My-MK City Centre Brand Grid System
My-MK City Centre Brand Colours Accessibility
My-MK City Centre Brand Grid System
My-MK City Centre Brand AI Sanity Create
My-MK City Centre Brand Tone of Voice
My-MK City Centre Brand Tone of Voice
My-MK City Centre Brand Grid Flex
My-MK City Centre Brand Geist Typeface
My-MK City Centre Brand Playbook Video
My-MK City Centre Brand Colour
My-MK City Centre Brand Colour Contrast Accessibility
My-MK City Centre Brand Typography
My-MK City Centre Brand Illustrations Grid
My-MK City Centre Brand Photography Grid
My-MK City Centre Brand Gift Card Video
My-MK City Centre Brand Gift Card Side-by-Side
My-MK City Centre Brand Posters Mockup on a Street Wall
My-MK City Centre Brand Posters Mockup on a Bus
My-MK City Centre Brand Posters Mockups on screens around Milton Keynes
My-MK City Centre Brand Posters Mockup at a Bus Stop
My-MK City Centre Brand Social Mockups

The brand perfectly sums up everything we know and love about Milton Keynes, and brings to life the energy and vibrancy the city has to offer. We're so excited to roll it out across the city and beyond.

Charlotte PearsonMarketing Director
My-MK City Centre Website Events Page

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