Brand refresh for Leaders' flagship event.

Serena Williams in a joyful celebration on the tennis court, framed by graphics and design elements inspired by Leaders In Sport events
  • Brand strategy
  • Design strategy
  • Event Branding
  • Digital style guide creation
  • Design Audit
  • Campaign Branding
  • Campaign brand
  • Event graphics
  • Advert templates


Leaders Week London (LW LDN) is Leaders' annual flagship event spanning multiple days. It needed a new look and feel for 2022 that signified a fresh year of content, speakers etc. while also visually representing the brand as part of the wider Leaders family.


We interrogated the brand guidelines and created alternative ways to display the core element of the visual identity, the ISOS. We altered the colour palette slightly, which gave Leaders separate colour palettes for day and night events within LW LDN and we created both a brand book as well as concept assets for adverts, campaign assets and exhibition graphics to show the change in situ and simplify creating assets moving forward.


A clean, modern bright feel for the day events with a colour contrast for the evening events, both of which elevate the brand and gives it a distinct look and feel alongside the other suite of events in Leaders' portfolio.

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